Boyd uses bedding research to chart course for change
This entry was posted on March 15, 2013.
David Perry Executive EditorDenny Boyd studied the numbers in his binder carefully. They provided a roadmap for changes he says his business, Boyd Specialty Sleep, must embrace if it is to remain vital in a dynamic bedding marketplace.
The numbers in front of him that day, which happened to come from Furniture/Today, showed that 61% of mattress consumers will use the Internet to shop or buy bedding. Only 39% of consumers will shop and buy in a store, the research said.
The lessons were clear to Boyd: It is critical that bedding producers and retailers must have a strong online presence, and must find ways to drive traffic to their sites. One of the ways he adapts to change is by being a student of research, thoughtfully studying charts and tables and looking for telltale markers that suggest key trends. Then he develops strategies, sets goals, as with his website launches, and aims to move forward every day.