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  • BoydWaterbeds.com Announces Finance Options

    BoydWaterbeds.com is now pleased to offer consumer financing solutions for their e-commerce platform. The decision to offer financing came from continued inquiries from visitors to the company’s website. As consumers continue to migrate towards more online purchasing, they are demanding the same options that they have available in traditional retail environments.

    Boyd Flotation has offered Waterbed products for over 30 years. Their most popular products are their softside waterbed solutions, and the more traditional hardside waterbeds. The company also offers a full line of waterbed accessories for consumer convenience.

    Boyd Flotation is prepared to continue meeting consumer demands as technology and shopping habits shift purchasing decisions.

  • Boyd Flotation Flowing Back into the Main Stream

    Back in the day, waterbeds were nothing more than big bags of water enclosed by a wooden box. The technology behind these truculent monsters was limited, but yet they enjoyed a fairly wide appeal. Intuitively customers realized the virtues of sleeping on water. Unfortunately, the early waterbed was hard to move, hard to make, and impossible to camouflage. Many of these early models were eventually abandoned for more mobile and traditional bedding options that could be made up to match variations in interior design.

    Boyd Flotation’s online presence has benefited from a mass decline in retail waterbed availability. The online medium has helped the manufacturer to maintain its lead in the segment, and they are poised to benefit moving forward from the declining brick and mortar presence decline. The declining retail base has made the Internet medium crucial for growth opportunities in the segment.

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  • Boyd Stresses Energy Independence

    ST. LOUIS - Boyd Specialty Sleep is specializing in something new: Energy autonomy.
    The specialty sleep producer, based here, said that it will reach complete energy autonomy this summer with solar panel systems on its 70,000- square-foot facility in St. Louis and its 320,000-square-foot factory in Fontana, Calif.
    Boyd's $2.75 million investment in solar paneled roof systems for those facilities will save the company more than $100,000 in its own power usage in the first year and will enable Boyd to sell back excess electrical power to major energy providers. The savings to Boyd are expected to increase annually as energy costs increase.
    Denny Boyd, president of Boyd Specialty Sleep, said the move to energy autonomy has been two years in planning and is part of the company's strategic environmental emphasis.
    "For years our mission as a business has been to focus on the health and safety of consumers and on the environmental impact of our products and processes," he said. "We see ourselves as an integral part of the communities in which we operate. As such, it's our responsibility to be energy-conscious and to give back to those communities, while at the same time doing what makes sense for our business."

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  • Free Water Massages for Tax Week

    If sleeping on a waterbed is not enough for you, HydroMassage will be offering relaxing hydro massages for tax week. While Boyd Waterbeds cannot provide you with a spray jet massage, we can provide you all of the other health benefits of sleeping on a relaxing waterbed.


    CLEARWATER, Fla., April 8, 2013 -- /PRNewswire/ -- Need a little stress relief this tax season? Hundreds of fitness centers, chiropractors, spas, and tanning salons nationwide are teaming up to provide free HydroMassage® sessions during tax week.

    This marks the 5th year HydroMassage® owners have opened their doors to provide free massages during tax season.

    "We never predicted this to take off like it did over the past several years; the response has really been overwhelming," commented Paul Lunter, HydroMassage President. "We're glad to do it because we know how grateful people are for a little stress relief during this time of year."

    HydroMassage® beds provide a solution for those who want the benefits of massage on a monthly, weekly, or daily basis, without having to dedicate the time and money required for traditional hands-on massage therapy.

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  • Waterbeds for Quick Healing

    While many of us already enjoy the intangible health benefits of waterbeds, a recent article about injured jockeys shows that there are others out there that understand the health benefits of waterbeds.

    Article Begins: 

    Injured jockeys can now relax on donated waterbeds as part of their recovery at Oaksey House rehabilitation centre.  The Akva waterbeds, worth £2,000 each, were donated by Essex-based company Lets Go 2 Bed. They are used to “give muscle relief, general relaxation and stimulation”, said managing director Mark Dyson. Oaksey House, in Lambourn, rehabilitates jockeys after illness or injury and is run by the Injured Jockeys Fund (IJF). “We donated the waterbeds in recognition of the brave men and women who risk injury on a daily basis,” added Mr Dyson.

    A vibrating waterbed is being used in a treatment room, while a second bed is in one of the overnight apartments. “I have used the waterbed and always hope it is available when I visit,” said jockey David Crosse, who added that the bed helps to ease aching joints after treatment. John Francome, president of the IJF, said: “I am sure the benefits will be enjoyed by the many jockeys that attend Oaksey House.” As well as treatment, Oaksey House provides short and long-term accommodation to members of the racing community during rehabilitation.


  • We will continue to serve our loyal waterbed customers

    We found an interesting article on the waterbed market. Boyd is happy to pronounce that as more retailers to continue to cutback on waterbeds, we will always serve our waterbed loyalists with a convenient online waterbed shopping experience.

    Article Begins:

    Thinking of purchasing a waterbed?

    Think again.

    Retailers have abandoned the once-popular mode of sleeping. Mozak's Furniture, 2414 Gordon Drive, is one of the few still selling waterbed components -- heaters, safety liners, mattresses and water conditioner.

    Mozak's General Manager Jim Hettinger speculated the demise of the waterbed was the industry's own doing.

    "They didn't adapt to what the consumer wanted," he said.

    In 1968, Charles Hall presented the modern waterbed as his master's thesis project at San Francisco State University.

    The vinyl mattress filled with water and equipped with a temperature device was designed to be a piece of furniture that would eliminate pressure points and use heat to relax muscles.

    For the next 20 or so years, waterbeds were hot items -- with more than one connotation. Hall created the bed in the year of the "summer of love," before presenting it as a requirement for his master's degree. The beds were associated in advertising with the Sexual Revolution. Hugh Hefner allegedly had one covered in Tasmanian possum hair.

    "The growing number of manufacturers and distributors, with such appropriate names as Aquarius Products, the Water Works, Innerspace Environments, Joyapeutic Aqua Beds and the Wet Dream, can hardly meet the demand," Time magazine reported in 1971.

    HOM furniture started as a chain of waterbed stores, and one of the chain's first waterbed stores opened in Sioux City in the late 1970s. Mozak's even started out as Waterbed Emporium in 1985 with a Pierce Street location.

    Everyone wanted one.

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  • Boyd favors platform frames

    ST. LOUIS - Bedding pioneer Denny Boyd believes that decorative and functional bed bases are the "foundations of the future." And he's putting that belief into action, rapidly expanding his platform frame offerings.
    Following the successful introduction and retail placement of as many as 10 UPS-able platform frames in less than a year, Boyd Specialty Sleep will further broaden its line this year.
    The producer of mattresses, sleep accessories and furniture is developing new steel frame designs to round out its collection of bed platforms that retail from $299 to $599 in queen. "Not only is there brisk demand for decorative, shippable bed frames among Internet retailers, but demand is quickly increasing among brick-and-mortar sleep shops and furniture stores," said Boyd, president of Boyd Specialty Sleep. "It's a matter of being able to offer both form and function at affordable price points.

    A platform performs the same function as a standard box spring and frame in that it keeps the bed off the floor. But if that can be accomplished in a way that's simpler, equally or more durable, more visually arresting and easily distributed - for at or near the same cost - then it delivers far more than mere function," he said.

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  • Boyd uses bedding research to chart course for change

    David Perry Executive EditorDenny Boyd studied the numbers in his binder carefully. They provided a roadmap for changes he says his business, Boyd Specialty Sleep, must embrace if it is to remain vital in a dynamic bedding marketplace.

    The numbers in front of him that day, which happened to come from Furniture/Today, showed that 61% of mattress consumers will use the Internet to shop or buy bedding. Only 39% of consumers will shop and buy in a store, the research said.

    The lessons were clear to Boyd: It is critical that bedding producers and retailers must have a strong online presence, and must find ways to drive traffic to their sites. One of the ways he adapts to change is by being a student of research, thoughtfully studying charts and tables and looking for telltale markers that suggest key trends.  Then he develops strategies, sets goals, as with his website launches, and aims to move forward every day.

  • Waterbed Benefits Touted by Industry Veterans

    High Point — While some in the bedding industry look at specialty sleep as a "new" category, it's actually been around for decades.

    Way back in the 1970s, waterbeds entered the national consciousness. That product generated plenty of headlines with its counter-culture roots and appeal, but it gave many consumers a different way to sleep. Waterbed purists touted the benefits of hard-sided waterbeds, whose bag of water gave them a unique way to sleep. Then soft-sided waterbeds (which looked like conventional beds) gained popularity, broadening the appeal of the category.

    Today, waterbeds still occupy a niche in the specialty sleep arena, but they have been largely supplanted in consumer awareness by airbeds and visco-elastic foam beds.

    Several of today's leading specialty sleep producers trace their history back to the formative years of specialty sleep, and they cite that experience as giving them an edge.

    Three well-known companies have at least 30 years of experience in the category. They are Boyd Specialty Sleep, InnoMax and Strobel.

    Denny Boyd, president of Boyd Specialty Sleep, said his company has stood the test of time. Asked what makes Boyd different from other companies, he responded: "About 30 specialty sleep patents, 30 years of experience, a full complement of products in every specialty sleep category, 24-hour ship times, proven technology, and experienced and dedicated sales training."

  • It all began with Waterbeds and Sheets

    ST. LOUIS - Denny Boyd started his mattress journey with a waterbed store. That led him to begin making his own waterbed sheets, domestically first and then overseas. Then he began making waterbeds. And that led to his entry into the bedroom furniture category. And that led to more stores.

    As that summary illustrates, Boyd has a strong entrepreneurial streak, one that makes him a player on both the retail and wholesale sides of the bedding business. He runs The Boyd Group, which consists of four business entities: Boyd Specialty Sleep is the flagship business, one that is well known in its category. Products are manufactured in St. Louis and in Los Angeles, where Boyd has a 320,000- square-foot factory. There waterbeds, airbeds, memory foam mattresses and latex mattresses are produced, as is the Blue Magic line of waterbed accessories, a name that goes back to the glory days of waterbeds. He acquired the Blue Magic line in 2003.

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