Monthly Archives: June 2013
BoydWaterbeds.com is now pleased to offer consumer financing solutions for their e-commerce platform. The decision to offer financing came from continued inquiries from visitors to the company’s website. As consumers continue to migrate towards more online purchasing, they are demanding the same options that they have available in traditional retail environments.
Boyd Flotation has offered Waterbed products for over 30 years. Their most popular products are their softside waterbed solutions, and the more traditional hardside waterbeds. The company also offers a full line of waterbed accessories for consumer convenience.
Boyd Flotation is prepared to continue meeting consumer demands as technology and shopping habits shift purchasing decisions.
Back in the day, waterbeds were nothing more than big bags of water enclosed by a wooden box. The technology behind these truculent monsters was limited, but yet they enjoyed a fairly wide appeal. Intuitively customers realized the virtues of sleeping on water. Unfortunately, the early waterbed was hard to move, hard to make, and impossible to camouflage. Many of these early models were eventually abandoned for more mobile and traditional bedding options that could be made up to match variations in interior design.
Boyd Flotation’s online presence has benefited from a mass decline in retail waterbed availability. The online medium has helped the manufacturer to maintain its lead in the segment, and they are poised to benefit moving forward from the declining brick and mortar presence decline. The declining retail base has made the Internet medium crucial for growth opportunities in the segment.